Haskoning
In spring 2025, Royal HaskoningDHV unveiled its new brand name: Haskoning. A shorter, sharper identity — better aligned with their international ambitions. But this was more than just a new name. Behind the rebrand was a complex digital operation spanning design, content, architecture and technical migration. From logo and typography to URLs, content workflows and global systems — everything had to transition. All at once. All without error.
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What we did
Design, Development, Sitecore
Visit the website
https://www.haskoning.com/
The challenge: everything had to work. First time.
A rebrand of this scale touches everything: your brand, your technology, and the experience of thousands of users. The biggest challenge? Orchestrating the right steps, in the right order, at the right time.
What changes, where — and when?
Which content, systems and features are impacted?
How do we keep everything visually and technically stable — across platforms?
This wasn’t just about replacing a logo. It was about delivering a seamless transition across a live enterprise ecosystem, without breaking trust or momentum.
Our approach
We worked with a small, highly specialised team that knows the Haskoning platform inside and out. That focus allowed us to deliver the rebrand with tight control and minimal disruption, down to the smallest detail.
What we did:
Implemented the new visual identity — logo, typography, colours — directly within the existing Sitecore setup
Delivered visual updates early to allow time for feedback and fine-tuning
Set up a controlled acceptance environment to test and validate every change before go-live
Managed a full domain migration from royalhaskoningdhv.com to haskoning.com — including redirects and SEO precautions
Mapped all connected processes and dependencies with the internal Haskoning team
Coordinated a precise go-live, synchronised with the official brand launch
Ensured all linked platforms followed the rebrand in lockstep — no outages, no surprises
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“The rebranding was a key moment for Haskoning. All preparations came together at once and had to go live at exactly the right time. It was reassuring to be able to rely on a partner that knows our platform inside and out. Twentyseven handled it with structure and speed, clear communication and strong attention to both detail and performance.”
— Wouter Remmers, Head of Marketing Infrastructure of Haskoning
The result: a new name, same reliability
This project succeeded not in spite of its complexity — but because of how it was managed.
A large-scale brand transition, delivered with the agility of a boutique team.
Thanks to clear ownership, short lines of communication and strong coordination, the transition stayed composed from start to finish — without a single moment of platform downtime.
The new website is live. The brand is sharper. The platform is just as stable.
The rebrand did what it needed to do: change everything, without breaking anything.