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JoyConf 2025: key takeaways for composable AI and headless innovation
As a Gold Sponsor and Silver Partner of Storyblok, we attended JoyConf 2025. For two days, we connected with partners, developers, and marketers to discuss the future of digital platforms. The event offered a unique window into the next phase of headless CMS, AI integrations, and workflow automation. Below, we share the insights that stood out to us most and what they mean for our clients and projects.
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Monolithic AI vs composable AI
The biggest takeaway? There’s a clear divide in how AI is applied:
Monolithic AI: one big, closed system where AI, agents, and assistants are bundled together.
Composable AI: modular, flexible, and open - like Storyblok - where specialized tools work together via integrations.
We believe in the latter. Not one system trying to do everything, but an ecosystem you assemble to fit your organization. Freedom. Control. Flexibility. That’s how enterprise organizations get things done.
Not best of suite, but best of breed.
AI as a tool, not a target
Another clear insight: AI is not a goal in itself. It’s about creating efficiency, freeing time, and giving space for human work: strategy, creativity, and empathy. The risk of “AI-slop”, where quantity beats quality, is real. Our philosophy: AI makes it better, not just bigger. Structure over noise. Quality over chaos.
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From Developer Experience to Agent Experience
A notable theme gaining attention this year is Agentic Experience (AX), a term coined by Netlify’s CEO earlier in 2025. While we’ve long designed for humans, AX extends that focus to agents: digital users that read data, make decisions, and execute tasks within your system. It introduces a new layer in development—building for both human and non-human users.
“Developer Experience is how we help people build. Agent Experience is how we help machines think.”
— Mathias Biilmann Christensen , CEO of Netflify
Automating without complexity
One of the most impressive innovations at JoyConf was Storyblok Flowmotion, an automation engine built on n8n. It turns repetitive tasks—translations, on-brand checks, publication flows—into smart, automated processes. Combine that with AI, and you get speed, consistency, and peace of mind.
AI automates. Composable orchestrates. Humans monitor governance.
Enterprise in action
The next wave of headless isn’t about more tools—it’s about better collaboration between tools. Enterprise organizations benefit from less friction, more control, and faster results. Composable ecosystems that combine AI, content, and automation give clarity, scale, and reliability.
We build platforms that adapt and evolve. Composable, headless, and ready for smart automation. We use AI to accelerate processes, without losing the human touch. That’s how we create technology that truly drives progress.